Cleanse It - Shampoo


Cleanse It - Shampoo


Smooths & Softens
With Keratin Protein & ProVitamin B5
No Parabens, Sulfates or Sodium Chloride.
Color & Straightener Safe. UV & Thermal Protectant.


This Keratin-infused shampoo gently smoothes and softens while adding strength to prevent breakage. ProVitamin B5 helps reduce frizz and fly-aways, leaving the hair silky and shiny. Removes build-up on hair and scalp. Great for wavy, curly and frizzy hair. Safe for colored, straightened and chemically-treated hair.

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Keratin - Isolated from New Zealand wool, keratin carries special peptides that tell cells to heal and grow, helping to repair, protect and condition hair
Panthenol - Form of Vitamin B5 that penetrates through the cuticle of the hair and acts as a powerful humectant that helps hair maintain moisture in the cortex and on the surface, leaving it more pliable, shinier, stronger and thicker
Polyquarternium-59 - UV absorber designed to protect hair and prevent fading of color
Silicone Quaternium-16 - A cationic micronized silicone that gives superior wet and dry combing, smoothing and heat protection
Guar Hydroxypropyltrimonium Chloride - Natural guar gum derivative that adds volume, conditions hair without build-up, smoothes and de-frizzes hair